About me
As a forward-thinking marketing, customer service, CRM expert with a rich background in brand management and strategic development, I bring a comprehensive expertise in utilizing technology to fuel growth across retail and e-commerce sectors. My fervent pursuit of digital innovation has spearheaded successful marketing campaigns that not only shattered expectations but also significantly elevated market presence and revenue streams. My unique ability to marry strategic foresight with actionable execution has been instrumental in amplifying brand visibility, engagement, and loyalty, thereby cementing company’s formidable market position and driving sustained growth..
EXPERIENCE
08.01.2024 - Present
Co-founder
Future of Marketing (Community, non-commercial)
Led monthly discussions with market experts to explore AI's impacts on marketing. Provided consultancy in traditional and digital marketing, CRM, and loyalty strategies. Organized community events to foster industry engagement and knowledge sharing.
31.07.2022-29.12.2023
Head of CRM&CX Unit / Marketing dep
“Baku Electronics” LLC
Developed and optimized CRM systems, implemented automated analysis processes, and planned marketing budgets. Executed targeted campaigns, including personalized loan and referral campaigns. Enhanced e-commerce sales and customer experience systems. Led the creation and optimization of new loyalty programs, managed community engagement initiatives, and oversaw a team to drive customer experience improvements.
01.04.2022-30.07.2022
Digital Marketing Consultant
“Rossmann Azerbaijan” LLC
Managed brand development and digital marketing strategy, including Google business verification. Executed Google and Meta ad campaigns, and utilized tools like Google Analytics and Data Studio for performance analysis and strategic adjustments.
21.01.2022-29.07.2022
PPC, SEO Consultant
“Jetex” LLC
Directed SEO strategy management, including on-page, off-page, and technical SEO to enhance online visibility and drive organic traffic growth. Developed comprehensive SEO plans to improve search engine rankings and user engagement.
21.09.2020-31.07.2022
Head of Digital Marketing Unit/ Marketing dep
“OBA Market” LLC
Led the development of digital loyalty programs and managed the PL brand. Optimized mobile app processes and functionalities, executed e-commerce strategies, and verified digital presence on platforms like Facebook and Google. Implemented SEO strategies, developed mobile app lottery business processes, managed CJM optimization, and managed a team to drive digital marketing efforts.
10.01.2020-15.09.2020
Head of Marketing Unit / Marketing & Business development dep
166 Transportation and logistics, 166 Cleaning service, 156 Towing
Developed 166.az functionalities, managed loyalty programs and brand development, and executed both digital and traditional marketing strategies. Led business development initiatives and oversaw PR activities to enhance brand reputation and market presence.
02.07.2018-27.12.2018
Digital Marketing Manager / Marketing unit
FoxExpress Transportation and Towing, FoxRental
Developed a mobile app for transportation services, crafted and implemented digital marketing strategies, and managed both digital and traditional marketing efforts. Enhanced e-commerce operations and executed digital PR campaigns.
30.01.2018-04.05.2018
Digital Marketing Consultant
Startup Grind Baku-Google Entrepreneur
Developed digital marketing strategies and managed social media marketing efforts to boost brand awareness and engagement within the startup community.
01.12.2017-29.03.2018
Digital Marketing Manager - Internship
ANAS High Technologies Park
Developed digital marketing strategies and managed social media marketing for startups, focusing on brand development and market penetration.
01.06.2017- Present
Fire Marshall
Formula 1
Ensured fire safety by conducting regular inspections, monitoring fire signals and equipment, and leading emergency response teams. Provided immediate assistance during fire evacuations, managed firefighting coverage for vehicular fires on the circuit, and worked to prevent vehicular fires.
30.10.2017-26.01.2018
Digital Marketing Manager
Kimyafobiya (edu.gov.az)
Managed SEO efforts and utilized Google Analytics, Google Search Console, and Data Studio to analyze and improve digital marketing performance.
02.07.2015-04.09.2015, 02.08.2017-14.09.2017
9th grade Chemical Engineer (intern)
SOCAR (State Oil Company of the Azerbaijan Republic - Heydar Aliyev Baku Oil Refinery)
Conducted material balance calculations and process control for catalytic cracking and reforming reactors, ensuring optimal operational efficiency and safety. Participated in reactor unit process control and optimization.
10.08.2016-29.07.2017
Production Engineer
Ulduz Chocolate Factory
Controlled production parameters, optimized processes for efficiency, managed teams, and participated in the development of new products. Conducted quality control for raw materials and products, troubleshooting during production processes, and prepared detailed reports on production metrics.
Education
2013
Marketing
MIT
Online education: Edx.org
2012 - 2016
Bachelor Degree in Chemical Engineering
Baku State University
GPA: 91.45
2016 - 2018
Master Degree in Petrochemistry
Azerbaijan National Academy of Sciences
GPA: 97.48
Skills
Google tools
Analytics, Tag Manager, Data Studio, Ads, AdSense, Firebase, Search Console
Yandex tools
Webmaster, Direct
Task management
Bitrix24, Jira, Slack, Trello, Miro
Broadcast advertising
Tv, Radio
Traditional advertising
OOH, Guerilla, Printing
CMS
Opencart, Shopify, CS-Cart, WordPress
CRM
Microsoft dynamics 365, Salesforce, Bitrix24
ERP
SAP, Uyum, Logo Tiger, 1C
Social Media
Meta (Instagram, Facebook, WhatsApp) and Linkedin: Ads, Analytics, Bulk messages
Data
Power BI, SQL, SPSS, SAS, Tableau, Excel, MS Access
Adobe
Photoshop, Animate, Premiere Pro, Audition
Spark AR Studio
AR effect and games
Other
SOCAR
Scholarship winner
SOCAR
Scholarship winner